Fake news is not a sustainable business model
CNN has fallen even further behind perennial leader Fox News and the slightly revamped MSNBC, according to the latest ratings.
There has been a big shift in terms of network/cable viewership over the last year or so. In my view, more people, including Democrats, are watching more FOX than CNN or MSNBC because they are tired of listening to political narratives pushed by the Democratic Party.
CNN continues to hemorrhage viewers as new boss Chris Licht scrambles to remake the primetime and morning lineups in an effort to reorient the channel toward more centrist reporting.
The cable network has fallen even further behind perennial leader Fox News and the slightly revamped MSNBC, according to the latest ratings.
“CNN is in a bad place. The ratings are down really dramatically year over year,” said one seasoned media exec. “I’m not sure the company understands how hard it is [to dig out].” “The turnaround that he had to do was pretty incredible,” added a CNN insider.
In August, Fox News dominated with nine shows making the top 10 highest-rated cable news shows. Only MSNBC’s Rachel Maddow eked out a fifth-place ranking with 2.7 million viewers, lagging behind Fox’s “The Five” (3.4 million), “Tucker Carlson Tonight” (3.3 million), “Hannity” (2.9 million) and “Jesse Watters Primetime” (2.9 million).
The only CNN show to crack the top 25 was “Anderson Cooper 360” — in 25th place with 950,000 viewers.
Latest ratings...Nov 11th, 2022:
Fox News’s Sean Hannity scored second place in the ratings Thursday in the key 25-54 age demographic. Hannity raked in 515,000 demo viewers at 9 p.m., just behind Tucker Carlson’s 587,000 demo viewers.
Carlson often lands on top in the demo, but it is rare for Hannity to surpass The Five, which came in sixth place Thursday behind Jesse Watters, Laura Ingraham, and Greg Gutfeld.
Hannity also returned to the top three in terms of total viewers, behind The Five and Tucker Carlson Tonight, which scored first and second place in the ratings — respectively.
Here is a full breakdown of Thursday’s cable news ratings by show:
As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.
Total viewers:
CNN: 754,000
Fox News: 2.15 million
MSNBC: 1.06 million
25-54 Demo:
CNN: 182,000
Fox News: 335,000
MSNBC: 137,000
Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.
Total viewers:
CNN: 1.07 million
Fox News: 3.25 million
MSNBC: 1.56 million
25-54 Demo:
CNN: 295,000
Fox News: 525,000
MSNBC: 191,000